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1. BEST WAY TO MANAGE EMAIL GETTING THINGS DONE HOW TO
2. BEST WAY TO MANAGE EMAIL GETTING THINGS DONE SERIES

With that question in mind, add only the information that’s absolutely necessary to make your CTA crystal clear. Then, the rest of the email will fall into place with this question: “What information do they need in order to act on my CTA?” In other words, what do I need to share for this person to do what I want? This simple technique will help you clarify for yourself what you want from the reader, which will then keep your email brief, clear, and incredibly easy to respond to. (Later, you can move the CTA to the middle or toward the end - but more on that in a moment.) Once you know what you want the reader to do, write it down. With that in mind, here’s the most important step in improving your email responses: decide on your call-to-action first. Even if what you want is to offer your insight or get to know someone new. If you’re one of those people, I adore you (and congratulations on reading Merriam-Webster every morning), but you’re ultimately writing emails to get something you want.

Your email’s CTA is the only thing that matters.Īs fun as it can be to craft a well-written note, you’re not writing email just to see your beautiful prose and impressive vocabulary on the screen.

BEST WAY TO MANAGE EMAIL GETTING THINGS DONE HOW TO

So here is a set of practical tips on how to put your emails to work for you, by harnessing the power of killer CTAs. Which is the real point of sending email, right? Your reward for a well-crafted CTA is the exact response you want. If you want to dramatically improve your response rate and quality, you’ll need to master CTAs that are simple, well-formed, and thoughtful. That’s the part of the email where you tell the reader what to do next. When people ignore your emails or give half-hearted responses, there’s usually one main culprit: your call-to-action (CTA). And neither you nor I are guaranteed a response - let alone the response we want.īut what I’ve come to learn from writing thousands of emails, good and bad, is this. On the other hand, I hate that I could spend all day crafting the perfect email, and still get nothing back.īecause the truth is that people are flooded with email. In fact, my livelihood depends on email, and if I wield my powers of persuasion correctly, life becomes much more efficient, whether I’m requesting a client’s approval on a project or asking my roommates to submit their rent checks. On one hand, I love that I just need to waggle my fingers to get pretty much anything I want. I have a love-hate relationship with email. Be sure to check out what we have to say about creating killer email templates and making your email pop.

BEST WAY TO MANAGE EMAIL GETTING THINGS DONE SERIES

This is the first in our series about email productivity.